Getting cited by AI search.
Entity mapping, schema and question-led content that help AI assistants and search summaries cite your business correctly instead of a competitor.
A growing share of research now ends in an AI answer rather than a click. If your business is not represented in that answer, you were never in the running.
Being citable is a different optimisation problem from ranking.
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Optimising to be quoted, not just ranked
AI assistants and search summaries do not rank ten links. They synthesise an answer and cite a handful of sources, which means visibility is now partly about being quotable — clear claims, clean structure and corroboration elsewhere.
So the work covers entity clarity first: making sure the model can establish who you are, what you do and where, consistently across your site, your structured data and third-party sources.
Then content built the way answers are constructed — direct responses to real questions, defensible facts, and schema that makes the relationships explicit rather than implied.
What’s included
Fixed scope agreed in writing before we start, so you know exactly what is delivered and when. Anything outside it is quoted separately rather than absorbed quietly.
- Entity and brand mapping
- Schema and structured data
- Question-led content
- Citation and source building
- Knowledge panel clean-up
- AI visibility tracking
Let’s get you cited.
Tell us where things stand today and we’ll reply within one business day with an approach and a realistic estimate.
Why clients stay past the first quarter
Most agencies win the account on a pitch deck and lose it on month four, when the reporting stops matching the invoice. We report against pipeline from the first month, so there is nowhere to hide.
The team that markets your site is the team that built it, which means technical SEO fixes ship the same week instead of sitting in someone else's backlog.
Media budget is paid directly to the platform so you keep full visibility, and our management fee is quoted separately with no hidden margin on your spend.
Audit, plan, execute, report
Every month ends with what moved, what did not and what changes next.
Baseline
Technical, content and competitor audit with the numbers we will be judged on.
Strategy
Channel mix, keyword map and budget split agreed before anything goes live.
Execute
Content, campaigns and optimisation shipped on a fixed monthly cadence.
Review
Monthly reporting against pipeline and revenue, not impressions.
AI SEO questions
Scope, timelines, ownership and what we need from your side.
It overlaps but is not the same. Traditional SEO competes for a ranked position; AI optimisation competes to be the source an answer is built from, which rewards clarity, structure and corroboration.
Partially. We monitor branded and category prompts across the major assistants and track citation frequency over time. It is less precise than rank tracking, and we are straight about that.
No. Classic search still drives most traffic. This is an additional layer that protects you as research behaviour shifts.
Schema and entity fixes can show in weeks. Becoming a regularly cited source in a competitive category takes months of consistent, verifiable content.