A mark that works everywhere.
Identity design that holds up at app-icon size and on a building, delivered with responsive variants and the usage rules that keep it consistent.
A logo is not judged on a presentation slide. It is judged as a 24-pixel favicon, embroidered on a shirt, and printed in one colour on an invoice.
So we design for those conditions from the start, not as an afterthought once a concept has been approved.
Tell us about your brand
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Designed for the smallest size first
Most logos that fail do so at the edges — the detail disappears at small sizes, the gradient cannot be embroidered, or there is no sensible version for a square profile picture.
We work in black and white before colour, at icon size before billboard size, so the mark earns its form rather than relying on effects.
You receive a primary mark, a stacked and horizontal variant, a standalone icon, and the colour, type and clear-space rules that stop it drifting the first time someone else opens the file.
What’s included
Fixed scope agreed in writing before we start, so you know exactly what is delivered and when. Anything outside it is quoted separately rather than absorbed quietly.
- Three concept directions
- Primary and secondary marks
- Responsive and icon variants
- Colour and type system
- Clear space and usage rules
- All vector source files
Let’s design your mark.
Tell us where things stand today and we’ll reply within one business day with an approach and a realistic estimate.
Why brands trust us with the identity
Three distinct directions, shown in real applications rather than on a blank canvas, so you are choosing a brand rather than a picture.
Designers who work alongside the developers building your site, which means the identity is designed to survive contact with a real website rather than only a presentation.
You own everything outright — vector source files, press-ready artwork, web exports and a guidelines document your next supplier can work from.
From positioning to final artwork
Identity work starts with what the brand needs to say, not with a mood board.
Positioning
Audience, competitors and brand attributes agreed before design starts.
Concepts
Three distinct directions presented in real context, not on blank canvas.
Develop
The chosen route refined across colour, type and application.
Handover
Source files, print-ready artwork and a guidelines document.
Logo Design questions
Scope, timelines, ownership and what we need from your side.
Three distinct directions, each shown in real applications rather than on a blank canvas, followed by refinement rounds on the one you choose.
Vector source files (AI, SVG, EPS), print-ready PDFs, and web exports in PNG and SVG including favicon and app icon sizes.
Typically two to three weeks from brief to final files, including two refinement rounds.
Yes, on final payment — full ownership of the mark and all source files, with no licence retained by us.