Paid campaigns built for profit.
Search, shopping and display campaigns structured for return, with negative keyword hygiene, bid strategy and landing pages that match the promise.
Paid advertising punishes sloppiness faster than any other channel, because you pay for every mistake the same day you make it.
Structure, tracking and landing page relevance are where the money is actually won.
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Where the money is actually won
Most underperforming ad accounts are not short of budget or creative. They are short of structure — broad match soaking up irrelevant clicks, no negative keyword list, and conversions that were never tracked properly in the first place.
We fix the foundations first: accurate conversion tracking, tight campaign and ad group structure, negative keyword lists, and bid strategies matched to how much data the account actually has.
Then the landing page. Sending paid traffic to a generic home page wastes a third of the spend, so we match the page to the promise in the ad and test from there.
What’s included
Fixed scope agreed in writing before we start, so you know exactly what is delivered and when. Anything outside it is quoted separately rather than absorbed quietly.
- Account structure and audit
- Keyword and negative lists
- Ad copy and creative testing
- Conversion tracking setup
- Landing page alignment
- Bid strategy and budget pacing
Let’s review your paid spend.
Tell us where things stand today and we’ll reply within one business day with an approach and a realistic estimate.
Why clients stay past the first quarter
Most agencies win the account on a pitch deck and lose it on month four, when the reporting stops matching the invoice. We report against pipeline from the first month, so there is nowhere to hide.
The team that markets your site is the team that built it, which means technical SEO fixes ship the same week instead of sitting in someone else's backlog.
Media budget is paid directly to the platform so you keep full visibility, and our management fee is quoted separately with no hidden margin on your spend.
Audit, plan, execute, report
Every month ends with what moved, what did not and what changes next.
Baseline
Technical, content and competitor audit with the numbers we will be judged on.
Strategy
Channel mix, keyword map and budget split agreed before anything goes live.
Execute
Content, campaigns and optimisation shipped on a fixed monthly cadence.
Review
Monthly reporting against pipeline and revenue, not impressions.
Pay-Per-Click Advertising questions
Scope, timelines, ownership and what we need from your side.
Enough for the account to gather conversion data — usually at least thirty conversions a month for automated bidding to work. We model a realistic starting budget from your margins and market.
No. Media budget is paid directly to the platform so you keep visibility and own the account; our management fee is quoted separately.
Traffic immediately, meaningful optimisation after four to six weeks once there is enough conversion data to act on.
You do. We work inside your account with scoped access, so you keep the data and history if we ever part ways.