- Home
- Case Studies
- Jahani Law
How We Helped Jahani Law Build Search Visibility With 18K+ Impressions and a 6% CTR
Goals
Jahani Law wanted its maritime legal services to reach the people actively searching Google for help with maritime cases. Our goals were to rebuild the website’s content around the right keywords, rank for high-intent maritime law searches, grow qualified organic traffic and turn that visibility into new client enquiries.
Time Frame: 8 Months
The Results in Google Search Console
In 8 months, Jahani Law’s website went from limited search presence to more than 18K impressions and over 1K organic clicks from Google. The standout result is the 6% average click-through rate. In a niche as competitive as legal services, this shows that the site isn’t only appearing in search results. Its listings are convincing potential clients to choose Jahani Law over the other firms on the same page.
The work started with detailed keyword research into how people search for maritime legal help, from broad service terms to specific, high-intent queries. Using that research, we rewrote the website’s content from the ground up, replacing generic copy with clear, well-structured, SEO-optimised pages that explain each service and speak directly to the client’s situation. We handled on-page SEO across every page, carried out technical SEO fixes so Google could crawl and index the site properly, and updated every meta title and description with researched, click-focused wording. This is a major reason for the strong 6% CTR.
To grow the site’s reach and authority, we added informative blogs that answer the questions people ask before hiring a maritime lawyer. Each blog brings in new searchers and guides them toward the firm’s service pages. On the off-page side, we built quality backlinks and secured guest posts on relevant websites. This strengthened the domain’s credibility in Google’s eyes, which matters greatly for legal websites where trust and authority directly affect rankings.
Challenges
Legal services are one of the most competitive and costly search niches, with established firms dominating the top results
Maritime law is a specialised field with its own terminology, so the right keywords had to be identified precisely
The existing website content was not written for search engines or structured around client intent
Meta titles and descriptions were not keyword-researched or written to earn clicks
Technical SEO issues were holding back crawling, indexing and overall site performance
No blog content to capture informational searches from potential clients
Low domain authority and a weak backlink profile
Legal websites need to show strong trust and expertise signals to rank well
Solutions
- Carried out in-depth keyword research focused on maritime law services and high-intent client searches
- Rewrote the website’s content with clear, authoritative, SEO-optimised copy for every service
- Completed full on-page SEO, including headings, keyword placement, and content structure
- Resolved technical SEO issues to improve crawlability, indexing and site health
- Updated all meta titles and descriptions with researched, click-focused wording
- Added informative blogs answering common maritime legal questions and linked them to service pages
- Built quality, relevant backlinks to strengthen domain authority
- Secured guest posts on authoritative websites to build credibility and referral traffic
Why Web Design Providers?
At Web Design Providers, we know that law firms win clients through trust and visibility. We combine keyword research, expert content, technical fixes and authority building into one focused SEO strategy. The result is more qualified searchers finding your firm, just as we did for Jahani Law. Ready to grow your practice through organic search? Let’s talk about your goals today.